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The latest in experiential marketing: a virtual brand experience from 宏cer

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悉尼的购物者参加了世界各地的虚拟体验’s no. 2 for total PCs and notebooks, 宏cer, utilised experiential marketing to promote its' Aspire S3 Ultrabook.

悉尼的购物者参加了世界各地的虚拟体验’s no. 2 for total PCs and notebooks, 宏cer, utilised experiential marketing to promote its' Aspire S3 Ultrabook.

互动是关键,‘Acer zone’ set up for customers to see, touch and feel the Aspire S3 using new technology as its enticer. Apparently a first in Australia, 宏cer is using a virtual character to play the role of a sales person and fitting with the product the virtual lady has been named ‘Alicia Aspire’.

最大限度地控制销售人员 说和做是不寻常的,但宏cer’的动机是经过深思熟虑的, 以体验式营销为驱动力,以这次体验的主要目的来证明像宏cer’s Ultrabook,虚拟角色‘开箱即用的步骤’。 艾丽西亚(Alicia)Aspire和Ultrabook打破壁垒,并展示 进一步,购物者 were given the 有机会从任何角度观看艾丽西亚。

According to 宏cer, “这项创新技术使用一台短投投影仪将图像投射到压克力切口上。声音是通过使用表面扬声器生成的,该扬声器的传输好像声音实际上直接来自预期的销售人员。”

宏cer’s virtual experience brings meaning to their brand, providing a parallel with this never seen before, eye catching display and 宏cer's advanced technology within the Ultrabook. 宏cer explain, “What we’重新尝试做的是利用技术来接触客户,但也要具有个人风格。这是我们与客户互动的好方法。”

There is no doubt that this piece of experiential marketing has made an impact on the 宏cer brand.

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新手指南

体验式营销的价值

新手指南
人类的经验驱动着进步。经验是人类生存的基础,因此,它是一种非常强大的营销工具。