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科曼多 Talks Frank

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Social marketing agency, Forster has appointed 科曼多 to activate for the local Governments Talk to Frank campaign “Pablo,drug子狗”提高青少年市场对服用可卡因危害的认识。

The 科曼多 nomadiX projector team hit the London streets and youth centres projecting live video footage featuring Pablo, the talking drug mule dog onto buildings and street canvases prompting youths to visit the YouTube site for further impact and information about the dangers of taking cocaine.

在12月的2个晚上显示,启用了感应功能的蓝牙技术用于向1000多个手机发送独特的Talk to Frank消息。帕勃罗(Pablo)带有偷窥表演的声音,大卫·米切尔(David Mitchell)的腹部被切开,被用来将毒品走私到该国。 Pablo,经销商,使用者,心脏和鼻孔出血告诉观看者关于可卡因的真相。

科曼多’s nomadiX projectors and Bluetooth activity compliment TV, Cinema and Online advertising. Mark Evans, Managing Director at 科曼多 said “Guerrilla advertising was the best approach here. We had to target the audience in their everyday environments, ones that were relevant, the message of the campaign is clear and 科曼多 had to engage with impact and measurement, as always we delivered".

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